Web Hosting Tips for Webmasters -
The 5 Biggest Mistakes Almost All Web Designers Make
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The 5 Biggest Mistakes Almost All Web Designers Make
- And Why These Mistakes Could Cost YOU A Fortune!
By Jason Mangrum, CEO - ImmWebDesign.com
Huge Mistake #1: Creating a Website with Flash -- Did you know
in a recent study, top internet marketers discovered that having
a website created with Flash, actually DECREASED the response
from prospects and customers by as much as 370 percent?
Here's why: Your prospects and customers are most likely
visiting your website using all types of different computers,
connection speeds and internet configuration settings...
What may look GREAT to one visitor may not even appear for
another! You could very easily have shelled out hundreds or even
thousands of dollars to have a website created using the Flash
technology, only to find out that some of your visitors will
never see it! (Not to mention the loading times can cause your
visitor to close your site, never to return again.)
Huge Mistake #2: The "Internet Catalog" Approach -- You see this
everywhere. Good, honest and hardworking businessmen and women
get online to sell their products or services, and have a site
created for them that contains a link to just about everything
they offer on one page. Their thinking goes along the lines of,
"...well, I don't want to leave anyone out. If they come to my
site, I want to make sure I have what they're looking for..."
-- This way of thinking could not be further from the truth.
Here's why: There's an ancient rule that goes back to the very
beginning of direct-marketing on the internet, taught by the
richest, most legendary and well-respected internet marketers
of all time...
"When you give your prospects too many choices, they become
confused and aren't sure what to do next. Confused people never
buy anything."
Huge Mistake #3: Optimizing Your Sales Site for the Search
Engines -- You'll see this taught in nearly every "internet
marketing" course, manual or eBook out there... "You must
optimize every page of your website for the search engines!"
-- In fact, this false teaching is accepted as 'gospel truth'
so often that most web designers will offer to do this for you
at no, or little extra cost...
What they DON'T understand is that certain words and phrases
must be either re-worded (to make it "keyword rich") or taken
out completely, just to be looked upon highly by the mighty
search engines -- and this could KILL your sales, literally
overnight.
Here's why: When you or a hired web designer optimize your
SALES page (i.e. any web page designed to sell your products
and services) to get a higher listing in the search engines,
you're going to have to sacrifice the pulling-power of your
sales copy (i.e. written sales material) just to get those
higher listings. Sure, this can bring you more traffic -- but
what good is all the traffic in the world, if your visitors
arrive at your website and aren't compelled enough to read
why they should order your product?
For years, it has been taught that you should always try to
find a "balance" of SEO (Search-Engine-Optimization) mixed with
promotional copy designed to sell your products and services...
WRONG AGAIN! -- The truth is that you should NEVER optimize your
sales page for the Search Engines. Instead, you should create
tiny "entry pages" for each keyword related to your product or
service, (highly optimized for the Search Engines) and have them
link to your main sales site! (We can show you exactly how to do
this quickly and easily and get *massive* targeted traffic from
the Search Engines - without ever *touching* your sales site!)
Huge Mistake #4: Having a "Graphics-Based" Website -- Sure,
graphics can certainly help us to visualize a particular
situation or circumstance, product or service... But did you
know that having a graphically-driven website can actually
DISTRACT your visitor away from your sales message?
After all, your sales message (or "web copy") is THE #1 most
important factor in a website that makes money. If your visitors
are paying more attention to your "professional graphics" than
your sales message... you've just lost another sale.
Here's why: You've got approximately seven seconds from the
time your visitor arrives at your site, to the time they decide
whether to buy your product, get more information or LEAVE. If
you've got a graphically-intensive website, your website will
most likely still be loading past your seven-second time limit.
That's a "customer-killer" in and of itself - however, the real
reason lies within the fact that the bigger, brighter and more
beautiful your graphics are, the more they will distract your
visitor from your sales message. And if your visitor is
distracted even for one second, it could mean the difference
between getting a sale, and losing a customer.
Huge Mistake #5: Designing a Website with ZERO Marketing
Experience -- Most web designers have no idea how to make money
on the internet, with anything other than their design services.
It's not their fault - they simply have no or very little
marketing and sales experience. After all, they're just website
designers...
However, having your website designed by someone with ZERO
internet marketing experience is like buying a street-car
without an engine... it won't go anywhere, and it'll just
waste your time and money!
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For more information on how to have your website designed (or
re-designed) by a well-known expert in the field of direct-response
internet marketing, go here: http://www.ImmWebDesign.com
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